By now we all know how important Millennials are to our culture, economy, and workforce. As of 2015, people between the ages of 18-36 were identified as the largest age cohort (~84M)  and represented a full third of the workforce.  Any population this size requires understanding, and with young people driving trends of what’s meaningful and relevant, trying to understand Millennials is all the rage. And yet, much of the focus on understanding Millennials centers around how to tame them into behaving the way older generations would like for them to behave. Or companies trying to get Millennials to buy their stuff.
All of these approaches fail to reach the heart of what makes engaging with Millennials so important: Millennials have a view of the world that lacks the attachment to location, paper, and authority that older generations may have.
This article offers a simple, low-risk, high reward "how to" approach bridging this gap. Does your organization have a Millennial Advisory Committee already? How's it going?
Calculated from US Census data, assuming Millennial cohort includes people born between the years 1981-1999.