by Nancy Wise
Ever since I discovered that there are now more Millennials than Baby Boomers I’ve been distracted by the impact this new generation will have on healthcare. Most of the reported research on Millennials is focused on how this age cohort disrupts the workplace, and yet the trends and stereotypes I see reported bear little resemblance to the Millennials I know.
Research that suggests that, when compared to other generations, Millennials are more likely to embrace social media and are more comfortable with technology confirms the obvious but steps short of providing the insight organizations need to remain relevant for the next generation. As Millennials are now at an age to start companies and enter the C-Suite they are in the position to create and choose options for coverage and care delivery that better fit their needs.
This is why we launched The Millennial Project – to engage in an ongoing dialogue with Millennials to tap fresh ideas on how we can make healthcare more convenient, technologically relevant, personal, and dare we say, even more appealing. The Millennial Project includes several ways to engage, whether through aggregated insight on various healthcare topics or custom analysis to help an organization evolve its own business.
Please join with us in the dialogue. If you are a Millennial, sign up to participate. Whatever your age, send information on the Millennial project to every Millennial you know. The more voices we have the more likely we are to help make healthcare better for everyone.
Contact us to learn more about ways to get access to the research and even participate in guiding it. Let’s get started!