2025 Strategy in Action results are in!

The only survey asking healthcare executives about strategy

With nearly 70% of respondents in the C-suite, including almost half who are Presidents and CEOs, this year’s findings reveal an industry bracing for faster, more complex change:

• Nearly 70% expect major disruption in the next 2–5 years, more than double last year’s figure.

• 60% say having a differentiated strategy is critically important to their future, yet only 38% believe their current strategy will meet it.

• 50% are beginning to explore non-traditional sources of revenue, a big shift for the sector.

• Fewer than 1 in 10 rate their organization as “very effective” at measuring strategic progress.

• Nearly 75% have limited or no formal structures to support innovation or emerging technologies.

These results give a rare window into how top healthcare leaders are thinking about risk, readiness, and what comes next.

Partner with us for 2026: sponsorship opportunities

Sponsoring the 2026 Strategy in Action research is a unique way to demonstrate strategic leadership and build relationships with your current and potential clients.

Benefits include:

• Exclusive survey participation and access

• Branded research readout to share with your network

• A custom session for your company’s leaders to debrief findings and implications specific to your business priorities

• Name and logo included in communication and materials related to the strategy research, including website, email, and distributed reports

• Connect with us to explore opportunities

Join us for 2026: participate in the research

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